In this animated video presentation, author Steven Johnson discusses how great ideas are generated. He looks at the history of groundbreaking innovation and explores the type of environment, techniques and strategies that are used to encourage the development of ideas, ideas that improve our lives, our culture and our society on the whole. The lesson includes listening exam practice, vocabulary exercises and discussion tasks based on the topics raised in the video. Students will receive a guide to idea generation strategies and discuss which ones work best and why. This is great lesson for professionals or university students. The tasks will not only encouraging authentic speaking, but also give some revealing insights into idea generation that they can take back to work or university.